Is communication an art or a science? That was the question posed to attendees at this month’s Workshop Wednesday, which focused on the importance of communicating effectively during sales pitches.
Professional Presentation Coach & Workforce Development Expert Ellis Hubbard spoke to an eclectic crowd of attendees during his Listen2WIN workshop about the importance of listening to and noting the body language of the subject of their sales pitch. Those two things can help a salesman identify the type of person with whom they are dealing.
“You have to get to know folks in order to sell,” said Hubbard, who reiterated that listening is the key to communication. “The more you know about someone, the easier it is to sell to them.”
Representatives from local businesses came together last week to get tips from Houston-area business builder and coach Ted Hair on how to increase their sales by tapping into a buyer’s personality.
Since the early 1900s, Hair said, a personality-based sales model has been used to teach salespeople how to identify and speak to different buyers by classifying them into one of four different categories —dominance, influence, steadiness, and compliance (DiSC).
“You’re not a salesperson,” Hair said, stressing the importance of identifying your buyer. “You’re a problem-solver.”
Founder and President of Keystone Resources Julie Irvin taught a crowd of local vendors the tips and tricks to creating a successful proposal for HISD.
Irvin said most businesses are unaware of the great resources available to them via the HISD website or the subscriber emails sent by the HISD Business Assistance department.
“HISD has all of these golden opportunities for small businesses, but they’re not able to meet the goals simply because businesses don’t put in a proposal because they don’t know what to do,” said Irvin.
Prudential Financial Services Manager Ronald Swanson gave tips to Houston-area small business owners on Wednesday about how to evaluate risks and take steps to ensure that their businesses and families are protected in the event of death or disability.
“The worst thing you can do is to have no plan at all,” Swanson said, speaking at HISD’s monthly Workshop Wednesday forum. “You can transfer or mitigate risks though buy-sell agreements and life insurance.”
This month’s Workshop Wednesday featured members of HISD’s Business Assistance Supplier Diversity team discussing requirements and tips for completing Minority- and Women-Owned Business Enterprises (M/WBE) documentation, which all vendors doing business with the district are required to submit.
This month’s Workshop Wednesday featured business coach Ted Hair, owner of ActionCoach, speaking on the topic How to Compete on Value and Not Price. The interactive session included a discussion about strategies any business can use to increase sales and profits.
Recent graduates of the Interagency Mentor-Protégé Program (IMPP) had the opportunity to meet and speak one-on-one with HISD Procurement professionals today during a networking event hosted by HISD’s Business Assistance Supplier Diversity department.
This month’s Workshop Wednesday featured a presentation by Michelle Levi, president & CEO of Elite Tax and Notary Service, titled Overcoming Small Business Obstacles. Participants learned techniques to increase operational efficiency and boost productivity in a small business environment.
“If you own a small business or are planning to start one, it’s important to know your industry and pitfalls to avoid,” Levi said. “Planning is essential for long-term success.”
Levi stressed the importance of sound administrative practices to about 40 attendees and explained that maintaining a successful small business comes through having a strong structure that is purposefully organized.