Tag Archives: communications

HISD wins national award for crisis communications during Hurricane Harvey  

District wins 5 NSPRA Golden Achievement Awards and multiple honors for print and digital communications 

The Houston Independent School District Communications team was honored for its crisis communications to families, staff, and the community during Hurricane Harvey – the worst disaster in Houston history – with a Golden Achievement Award from the National School Public Relations Association (NSPRA).

HISD’s Communications team, under the direction of Chief Communications Officer Rebecca Suarez, worked day and night to keep families and the public informed before, during, and after Hurricane Harvey. In addition to local communications efforts, the team also facilitated the dissemination of information on a state and national level.

“Harvey did not stop us, but it made us stronger. Despite the difficulties from the hurricane, we found creative ways to communicate critical and timely information to our students, parents, employees, and the community during one of the worst disasters in local history,” Suarez said. “I’m very proud of my team for the hard work and commitment to putting students first in everything we do.”

Golden Achievement Awards recognize exemplary work in all aspects of school public relations, communication, marketing, and engagement. HISD won a total of five Golden Achievement Awards for the following work:  Continue reading

HISD Communications honored with 25 Star Awards, Platinum and Crystal certificates by TSPRA

The Houston Independent School District’s Communications Department picked up 25 Star Awards, as well as a Platinum Award Certificate of Merit and three Crystal Commendation Certificates of Merit, during the 2018 Texas School Public Relations Association Annual Conference in Frisco.

“We have a team of highly qualified individuals who are committed to doing exceptional work that supports and informs our schools and communities,” said HISD Communications Chief Rebecca Suarez. “It takes teamwork and dedication to tell the stories of HISD in an effective and compelling way, and I couldn’t be more proud of our department.”  Continue reading

HISD news blog named to tech company’s Top 30 Houston Blogs and Websites list

The HISD news blog recently was named by Feedspot as one of its Top 30 Houston Blogs and Websites.

The HISD news blog ranked 9th overall, just after the Houston Museum of Natural Science and one spot above Swamplot: Houston’s Real Estate Landscape. Read the entire list here. The best Houston blogs were chosen from thousands using search and social metrics, including the following criteria: Continue reading

Student spotlight: Yates HS communications program covers State of the Schools

Editor’s note: This is the first in a weekly series of articles designed to highlight the work of HISD students, particularly as it relates to developing global graduate skills, connecting learning to careers, or preparing for higher education. In this inaugural feature, we take a look at the communications program at Yates High School, whose students covered the district’s State of the Schools luncheon on March 3 as a part of their project-based assignments.

More than 150 students currently participate in the communications program at Yates HS, and several of those young people got to attend HISD’s recent State of the Schools luncheon. While there, they applied what they are learning in the classroom to real life, honing their skills in photography, film-making, interviewing, and story-telling.

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HISD superintendent receives national communications award

Dr. Grier honored by NSPRA for effective community partnerships, engagement practices

051215_grier300The National School Public Relations Association (NSPRA) has awarded HISD Superintendent Terry Grier the 2015 Bob Grossman Leadership in School Communications Award. The award recognizes a practicing superintendent of schools for outstanding leadership in school public relations and communications. The award will be presented on July 14 at the NSPRA National Seminar in Nashville, Tenn.

“From the multi-channeled communication program that has been established in Houston ISD to the authentic engagement, transparency, and accountability at all levels, there is no question that Terry Grier leads by example and ‘walks the walk’ in supporting strategic communication as a management function,” said NSPRA Executive Director Rich Bagin.

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Yates HS communications students begin massive video archiving project

Students in the magnet communications program at Yates High School recently launched a massive archiving project that will one day result in the digitization of more than 30 years of video footage.

Phase one entails the ingestion of hundreds of video tapes from the Yates magnet program dating back to 1980, containing footage of the school and its history, events, faculty, and students.

The ultimate goal of the project is to produce a digital archive on Blu-Ray discs that can be displayed at the school’s new facility and will be ready in time for the 40th anniversary of the School of Communications in 2018.

Yates’ new chapter of the Student Television Network is using the latest in digital content acquisition technology to ingest the legacy analog video into an updated iMac system. Students involved are acquiring skills that can be used in the media archiving industry, film and television non-linear video editing, and metadata management, which is an introduction to meta-tagging and understanding aggregate data for social media careers.