Workshop Wednesday this month featured Dane Bubela, vice president at Frost Insurance, who discussed how carrying the proper insurance can protect your business from unexpected loss.
Bubela told the group of about 25 attendees that obtaining appropriate coverage can give business owners peace of mind from knowing that their assets, from the building and its contents to employees and inventory, are protected. Continue reading →
Is communication an art or a science? That was the question posed to attendees at this month’s Workshop Wednesday, which focused on the importance of communicating effectively during sales pitches.
Professional Presentation Coach & Workforce Development Expert Ellis Hubbard spoke to an eclectic crowd of attendees during his Listen2WIN workshop about the importance of listening to and noting the body language of the subject of their sales pitch. Those two things can help a salesman identify the type of person with whom they are dealing.
“You have to get to know folks in order to sell,” said Hubbard, who reiterated that listening is the key to communication. “The more you know about someone, the easier it is to sell to them.”
Representatives from local businesses came together last week to get tips from Houston-area business builder and coach Ted Hair on how to increase their sales by tapping into a buyer’s personality.
Since the early 1900s, Hair said, a personality-based sales model has been used to teach salespeople how to identify and speak to different buyers by classifying them into one of four different categories —dominance, influence, steadiness, and compliance (DiSC).
“You’re not a salesperson,” Hair said, stressing the importance of identifying your buyer. “You’re a problem-solver.”
Founder and President of Keystone Resources Julie Irvin taught a crowd of local vendors the tips and tricks to creating a successful proposal for HISD.
Irvin said most businesses are unaware of the great resources available to them via the HISD website or the subscriber emails sent by the HISD Business Assistance department.
“HISD has all of these golden opportunities for small businesses, but they’re not able to meet the goals simply because businesses don’t put in a proposal because they don’t know what to do,” said Irvin.
This month’s Workshop Wednesday featured a presentation from Melissa Rascon, managing partner and founder of The Rascon CPA Firm, who discussed business strategies to grow a small business as well as tax updates and tips.
“When you start your business, it’s so important to have a passion for what you do and be very deliberate in your plans,” Rascon said. “A positive attitude and state of mind are essential.”
Rascon also discussed the pros and cons of various corporate structures, the importance of focusing on sales every day, and which numbers a business owner should keep an eye on.
Participants in this month’s Workshop Wednesday, entitled Talk Like a Leader, learned that strong leadership and effective communication go hand-in-hand, and received tips on incorporating constructive phrases, positive body language, and effective vocal quality into daily interactions.
Presented by Corinne Chalmers, owner and leadership coach at Deliberate Changes, the workshop also gave insight into fundamental strategies for what works and what doesn’t when influencing others.
“Leadership is all about influencing a group toward a common goal,” Chalmers said. “There is very little distinction between strong leadership skills and strong communication skills.”
The group of about 50 attendees learned to drop key phrases that harm credibility and adopt new ones that create positive influence and encourage mutual respect in a conversation. Continue reading →
A group of 25 local business owners received tips and strategies for preventing cyber-attacks and security breaches on Wednesday during a monthly workshop hosted by HISD’s Business Assistance Supplier Diversity department.
Cybersecurity expert Peter Thomas gave a presentation on building cyber resilience and being proactive in a reactive cyber world. Thomas currently serves as chief technology officer of Blue Lance, a global provider of cybersecurity products and services that help companies assess and remediate the security of their information systems.
“The human factor is the biggest cyber risk and vulnerability for any organization,” said Thomas. “No machine can beat a well-trained employee.”
About 40 business representatives participated in this month’s Workshop Wednesday, hosted by HISD’s Business Assistance Supplier Diversity department, which featured a high-energy interactive presentation by author and artist Amy Malkan entitled Achieving Your Desired Results.
Malkan led the group through activities and examples demonstrating that most people are conditioned to view situations from a certain point of view. She said that changing your perspective is often effective in improving your outcomes.
“We are conditioned with our own belief system and our perceptions of how we see the world,” Malkan said. “Every one of us have blind spots, but if you can put yourself in the other person’s shoes, whether it’s your customer, your boss, or your spouse, you will be more likely to get a positive result.” Continue reading →