Aetna.com has a new look and a new purpose
2013 September 26
Aetna.com launched a leaner, more consumer-focused site on Sept. 26. Built with “responsive design,” the site was created to provide content that adjusts to laptops, tablets, or phones and takes advantage of the strengths of each device to improve the user’s experience.
Here are some of its highlights:
- Smarter navigation delivers the right content to the right audience when they need it.
- Better technology uses location data and user behavior to improve the user experience.
- Scannable copy focuses on a unified approach to structure, voice, and tone.
- Cutting content ensures users are never more than a few clicks from what they need.
Experience the new Aetna.com on your laptop, tablet or phone today.
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