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The importance of signatures: Branding initiative addresses how we present our email

2014 August 7
by HISD Communications

No more unicorns, rainbows, fancy fonts, sports logos or quotations. That’s the direction HISD Central Office employees are receiving to help unify and professionalize email signatures.

The email signatures are the latest element in a major new branding initiative initiated by Superintendent Terry Grier to establish a unified, business-like image for HISD, both internally and to the outside world. It has included updating the district’s seal, creating a new “Becoming Great All Over” logo, and asking a number of individual departments to select taglines that will define their unique contributions to the district.

A new HISD Style Guide will also guide employees in preparing everything from flyers to PowerPoint presentations with the fresh look and feel.

“We are one unified team and need to portray ourselves that way,” Grier said in an email to Central Office employees this week.

Employees are being provided with a template via email, as well as a page from the Style Guide that will help them set up their new, professional signatures.

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