HISD’s Workshop Wednesday this week featured local marketing communications executive Audrey Gilbreath speaking on the topic of How to Market Your Business.

Attendees participated in an interactive dialogue and heard an overview of various marketing strategies a business might use to promote their products or services ranging from print and broadcast advertising to direct mail and social media.

“It’s important to make sure your messages are consistent in whatever vehicle you are using to market your business,” Gilbreath said.

The monthly workshop, held the first Wednesday of each month, is sponsored by the Business Assistance Supplier Diversity Department and is designed to benefit small and minority- and women-owned businesses (M/WBEs) that are looking to develop more opportunities.

“We try to bring in different people each month to share information – it’s also a great networking opportunity,” said Alexis Licata, HISD’s general manager for business assistance. “We hope to provide useful tools that are relevant to help them grow their business.”

The next Workshop Wednesday will be held Dec. 3, and is open to any small business or M/WBE interested in working with HISD. For more information, call 713-556-7273 or email businessassistance@houstonisd.org.