HISD launches new logo and tagline across the city

If you’ve visited local movie theaters recently or driven around town, you might have noticed the district’s newest marketing campaign featuring HISD’s new logo and/or tagline: Building Houston’s Future, Right Now.

The tagline emphasizes HISD’s role in preparing a future Houston workforce that is college and career ready through initiatives including literacy, college access, wraparound services, innovation, and fine arts.

The district launched the series of advertisements in an effort to increase awareness of the district’s educational initiatives and services that support the whole child.


Located at 59 South and Polk

Located at I-45 South and Griggs

Located at 610 East and Cullen

Located at 59 South and Parker

Check out the district’s video ads right now or at the following movie theaters:

For more information visit, houstonisd.org/enroll.

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