If you’ve visited local movie theaters recently or driven around town, you might have noticed the district’s newest marketing campaign featuring HISD’s new tagline: HISD Empowers.

The tagline emphasizes HISD’s role in building stronger, more confident students. The district launched the series of advertisements in an effort to highlight the district’s positive impact through educational initiatives and services.

The billboards are located at: I-10 and Mary, US Hwy. 225 and Main Street, I-45 South and Edgebrook, Loop 610 and Kirby Drive.

The district will also showcase billboards highlighting six EMERGE graduates, which are strategically placed near the high schools they graduated from to inspire current students. Those billboards are located at Loop 610 and 18th Street, Loop 610 and 11th Street, Loop 610 and Linkmeadow, U.S. Hwy. 59 and Laura Koppe, U.S. Hwy. 59 and Hillcroft, and I-45 and Joplin.

The district recently released a video with the HISD Empowers theme. It will be shown as a movie theater promotion at four locations:

• AMC Gulf Pointe 30
• ShowBiz Cinema Fall Creek 10
• AMC Studio 30
• Cinemark Memorial City

The district also produced 30 -second radio ads in English and Spanish. These ads will broadcast on four of Houston’s top radio stations:

• 97.9 The Box – Mad Hatta
• 96.5 The Mix
• 93.3 & 104.9 Latino Mix
• 102.9 Que Buena