HISD teachers featured in new ad campaign

If you went to see a movie in the past week, chances are you might have seen several HISD teachers during the previews. HISD’s Human Resources Department recently launched an ad campaign aimed at enticing teachers who live in Houston and the surrounding suburbs to come “Teach in the City.” The recruitment campaign includes a 30-second segment currently playing at several movie theaters across Houston, four highway billboards, and a new website.

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“Teach in the City” features a half dozen HISD teachers, including Morgan Greco, a first-year teacher at Herod Elementary School. “I am thrilled to be part of this effort to recruit both new and veteran teachers,” said Greco. “I love working for HISD. As a first-year teacher right out of college, I have more support than I could have ever imagined.”

Greco is featured in both the video and on billboards going up this week at four strategic locations around the city, including the Southwest Freeway (Hwy 59) at Beechnut, I-10 East Freeway at McCarty, I-45 North Freeway at Airline, and the I-45 Gulf Freeway at Bellfort.

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Also featured on the Houston billboards is Ana Juarez Piña, a second-grade bilingual teacher at Lewis Elementary School. In addition to the “Teach in the City” campaign, Piña and several of her students are featured on billboards that went up last week in the Rio Grande Valley area. Those billboards are aimed at recruiting dual language and bilingual teachers.

Piña, who graduated from the University of Texas Rio Grande Valley, has already been contacted by friends, family, and former classmates who have driven by and seen her image. “It’s a little weird, but I’m glad to be a part of an effort to recruit recent grads and teachers from the Valley to come to Houston,” said Piña. “Even though I am originally from a small town in Mexico, I love living in a big city. I was scared at first, but there is so much to do in Houston and the support I get from my principal, my students, and my colleagues is amazing.”