Branding is a way to help people recognize products or companies visually at a glance, but in an organization the size of HISD, it’s sometimes easy for individual departments to appear separate from or unrelated to the district and its core mission: teaching and learning.
That’s why over the past three months, 57 different central office departments have been working to come up with short taglines to accompany a common district logo. The taglines are designed to reflect each individual department’s main focus—as well as how it relates to education—while giving clear visual cues that they are a part of HISD.
The Office of Communications unveiled the new logos at an ice cream social held Sept. 19 at the district’s headquarters, and hundreds of employees came to have a look while enjoying some cold refreshment.
[photoshelter-gallery g_id=”G0000QfdEm3pXUnc” g_name=”20140919-Branding” width=”600″ f_fullscreen=”t” bgtrans=”t” pho_credit=”iptc” twoup=”f” f_bbar=”t” f_bbarbig=”f” fsvis=”f” f_show_caption=”t” crop=”f” f_enable_embed_btn=”t” f_htmllinks=”t” f_l=”t” f_send_to_friend_btn=”f” f_show_slidenum=”t” f_topbar=”f” f_show_watermark=”t” img_title=”casc” linkdest=”c” trans=”xfade” target=”_self” tbs=”5000″ f_link=”t” f_smooth=”f” f_mtrx=”t” f_ap=”t” f_up=”f” height=”400″ btype=”old” bcolor=”#CCCCCC” ]
HR Business Partner Rayana Brown said the taglines help her understand how various departments fit together to support students. “It identifies their values, what’s important to them,” she explained.
“It really shows the diversity of what HISD does,” added Curriculum Manager Marisa Hartling. “It’s kind of neat.”
Below are the cabinet members’ top picks, which all earned a blue ribbon:
- Athletics: Life Lessons. Lifelong Success
- Ethics and Compliance: Ensuring integrity and transparency
- Futures Academy: Today’s FUTURE, Tomorrow’s Workforce
- Office of Special Education Services: Removing barriers. Raising expectations.
- Procurement Services: Strategically Connecting Dollars to Sense
- Talent Acquisition: Recruiting, Selecting, Onboarding Top Talent
“Everyone was so impressed with the level of creativity that went into these taglines’ creation,” said HISD’s Chief Communications Officer Tiffany Dávila-Dunne. “Clearly, people gave a lot of thought to identifying their overall purpose within the organization and the best way to share that in just a few words with our stakeholders.”
If you have a question on how to use your department’s tagline in a document , please call 713-556-6066 or visit www.houstonisd.org/branding. The most frequently asked question is how to use the tagline in an email signature. See the example below.
XXX-XXX-XXXX (office) | XXX-XXX-XXXX (fax)
HOUSTON INDEPENDENT SCHOOL DISTRICT
Hattie Mae White Educational Support Center
4400 West 18th Street | Houston, TX 77092-8501
Keep up with the latest news from HISD: www.HoustonISD.org
Follow HISD on Twitter: @HoustonISD
Like HISD on Facebook: www.facebook.com/HoustonISD