Tag Archives: branding

HISD Business Operations launches new brand focused on students

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With more than 7,000 employees, Business Operations is the largest division in HISD. But what exactly do we do?

Before students can ever file into their classrooms, bus drivers and crossing guards must get them safely to school. Cafeteria workers must make them a nutritious breakfast. Custodians, police officers, and construction crews must make sure they have new, clean, safe spaces in which to learn.

The breadth of our work touches all facets of the district, and support is at the heart of everything we do. We help lay the foundation for student success — most of the time behind the scenes.

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HISD Office of Communications unveils new department logos, taglines

Branding is a way to help people recognize products or companies visually at a glance, but in an organization the size of HISD, it’s sometimes easy for individual departments to appear separate from or unrelated to the district and its core mission: teaching and learning.

That’s why over the past three months, 57 different central office departments have been working to come up with short taglines to accompany a common district logo. The taglines are designed to reflect each individual department’s main focus—as well as how it relates to education—while giving clear visual cues that they are a part of HISD. Continue reading