HISD launches Dream Big campaign to register students for early education

A series of billboards can be seen around Houston, with one simple message: Dream Big.

The signage is part of the district’s Dream Big campaign, to promote registration in early education in HISD campuses starting in pre-K. Studies have shown that pre-kindergarten is an important foundation for children to develop literacy, language, and math skills faster than children not in similar programs. These effects persist well into elementary school. HISD hopes to get students registered in school for the 2021-2022 school year in early grades, from pre-K to second grade.

“Early childhood education is a vital part of creating an equitable school system in Houston,” Interim Superintendent Grenita Lathan said. “We want all of our students to Dream Big, and we know that begins at a very young age. Our pre-K programs in HISD help create that foundation of excellence that can help students succeed throughout their academic career.”

The Dream Big campaign is a partnership between HISD Communications, the Division of Strategy & Innovation, and HISD Early Childhood Education.

Several billboards have been posted around town on some of Houston’s most heavily traveled highways, including:

  • Interchange of Interstate 45 South and U.S. Highway 59 East
  • U.S. Highway 59 North at Hopper Road exit
  • Interstate 45 South at Wayside Drive exit
  • Interstate 10 East at McCarty Road exit

On June 5, HISD is offering one-on-one support for parents seeking assistance with pre-K and kindergarten applications. Support will be available in-person at elementary schools and early childhood centers, as well as online and over the phone. Support will be available virtually and on the phone in English, Spanish, Vietnamese, and Arabic. For more on this assistance, visit bit.ly/2RsAb0u.

For more on the Dream Big campaign, visit HoustonISD.org/DreamBig.