As schools across Houston Independent School District prepare for the 2021-2022 school year, several campuses are using billboards to spread the message about their unique programs.
With taglines like “helping students succeed beyond academics” and “Game Changers,” the billboards tout each school’s individual characteristics and encourage surrounding communities to enroll their students in the schools.
A series of billboards can be seen around Houston, with one simple message: Dream Big.
The signage is part of the district’s Dream Big campaign, to promote registration in early education in HISD campuses starting in pre-K. Studies have shown that pre-kindergarten is an important foundation for children to develop literacy, language, and math skills faster than children not in similar programs. These effects persist well into elementary school. HISD hopes to get students registered in school for the 2021-2022 school year in early grades, from pre-K to second grade.