HISD campuses prepare for new school year with recruitment campaigns

As schools across Houston Independent School District prepare for the 2021-2022 school year, several campuses are using billboards to spread the message about their unique programs.

With taglines like “helping students succeed beyond academics” and “Game Changers,” the billboards tout each school’s individual characteristics and encourage surrounding communities to enroll their students in the schools.

Cullen Middle School, which has served Houston’s south side for nearly 70 years, is one such school. School officials say that they are spreading their message of academic success to encourage buy-in from the surrounding community. The middle school provides a success-oriented learning environment, empowering students to become compassionate, independent, globally conscious citizens who value education as a life-long learning process. If you would like to know more about Cullen Middle School, go to HoustonISD.org/Cullen or call 713-746-8180.

Holland Middle School has three billboards throughout the eastern half of the city, with a simple message: Holland students are game changers. With students from the school’s basketball team, band, art classes, and drone makers club, Holland is hoping to let community residents know that the school is diverse in its programming and educational assets. To learn more about Holland Middle School, visit HoustonISD.org/HollandMS or call 713-671-3860.

For parents interested in a dual-language program, Rucker Elementary might be the place for your child. Located in south Houston, the campus has been “building knowledge for college” for more than 60 years. Students can be enrolled in the fully immersive dual language learning courses in English and Spanish from pre-K through 5th grade. Students are taught by certified bilingual or ESL teachers throughout the school year to ensure that students acquire both languages ​​as much as possible. If you want your child to expand their knowledge in two languages, visit the school’s website at HoustonISD.org/RuckerES or call 713-845-7467.

Worthing Early College High School offers a unique opportunity for HISD high schoolers— graduating with not only a high school diploma, but also an Associate degree from Houston Community College. Both diplomas come at no cost to students. Worthing also prepares its students for further secondary education after graduation. If you connect with Worthing’s motto— “pushing past ordinary, moving towards extraordinary”— you can find out more information at HoustonISD.org/Worthing or call the school at 713-733-3433.

The billboards can be found at the following locations:

Cullen Middle School

  • South Loop 610 at Long Drive

Holland Middle School

  • East Loop 610 at Market Street
  • Interstate 10 East at Wayside
  • Interstate 10 East at Lathrop Street

Rucker Elementary

  • Interstate 45 South at Park Place

Worthing Early College High School

  • South Loop 610 at Martin Luther King, Jr. Boulevard