Is communication an art or a science? That was the question posed to attendees at this month’s Workshop Wednesday, which focused on the importance of communicating effectively during sales pitches.
Professional Presentation Coach & Workforce Development Expert Ellis Hubbard spoke to an eclectic crowd of attendees during his Listen2WIN workshop about the importance of listening to and noting the body language of the subject of their sales pitch. Those two things can help a salesman identify the type of person with whom they are dealing.
“You have to get to know folks in order to sell,” said Hubbard, who reiterated that listening is the key to communication. “The more you know about someone, the easier it is to sell to them.”